Event Operator 

Well-known Boston Marathon race director, Dave McGillivray, who also founded DMSE Sports, once got locked in a port-a-potty 20 minutes before the start of the Boston Marathon. Everyone was waiting for him and he was stuck. “And then I dropped my two-way radio into the unit,” he said, while he was trying to get out.

Race director-ing is hard. Creating a race, managing the operations and logistics and staff, marketing it and communicating with athletes, and building all of that into a sustainable and profitable event (or events) is no small task.

You’re ready to get your event off the ground or take it to the next level, but besides doing absolutely everything yourself and roping in friends to help you, you’re not sure how to staff the race: How many people do you need? Should they be volunteers or employees? Where do you even find them?

Does your event need a marketing makeover? Find out where to start in this practical session from the 2022 Running USA Industry Conference in Orlando, presented by Jeff Matlow and Sara Persky.