Product Description
The 2024 National Shoe Brand Trends report from Running USA and MarathonFoto provides insights into North American endurance event participants’ shoe brand preferences. Using MarathonFoto’s race photography and Greenfly’s AI-powered analysis, the report examines over 107,000 participants across multiple events, including marathons, half marathons, and 5K to 15K races.
Key highlights include demographic breakdowns by age and gender, shoe brand rankings, and pace data segmented by race distance. Nike, Brooks, and Saucony are the top brands overall, with Nike particularly popular among younger participants, while Brooks and ASICS have a strong following among older age groups.
“The amazing race photos for your participants and brands are just one of the services MarathonFoto delivers to its customers,” said Jay Holder, Running USA’s Executive Director. “We are excited to present this vital information that will assist brands and events with understanding their customers.”
