Surveys & Studies

2024 Global Runner Survey

Price$299.00

Running USA’s 2024 Global Runner Survey sponsored by ACTIVE Network is a comprehensive report providing critical insights into the behaviors and attitudes of event participants in North America and worldwide. This year’s survey garnered over 7,400 responses, with 94% of participants hailing from the United States.

Thanks to the sponsorship of ACTIVE Network, the survey is free to all active members of Running USA. Log into your account to reflect the correct price.

The annual Global Runner Survey is a vital tool designed to empower event producers, brands, charities, vendors, and other stakeholders in the running industry. By offering a detailed look into various aspects of runner participation and engagement, the report aims to facilitate growth and innovation within the running community.

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Product Description

The 2024 Global Runner Survey sponsored by ACTIVE Network is a comprehensive report providing critical insights into the behaviors and attitudes of event participants in North America and worldwide. This year’s survey garnered over 7,400 responses, with 94% of participants hailing from the United States.

Thanks to the sponsorship of ACTIVE Network, the survey is free to all active members of Running USA. Log into your account to reflect the correct price.

The annual Global Runner Survey is a vital tool designed to empower event producers, brands, charities, vendors, and other stakeholders in the running industry. By offering a detailed look into various aspects of runner participation and engagement, the report aims to facilitate growth and innovation within the running community.

Key areas explored in the 2024 survey include:

  • Behavior Around Event Participation: Understanding the patterns and preferences that drive participation.
  • Mindset Behind Event Participation: Insights into the motivations and reasons runners choose to engage in events.
  • Spending and Fundraising Habits: Analysis of financial behaviors related to running events.
  • Diversity, Equity, Inclusion, and Belonging: Recommendations for fostering a more inclusive running community.
  • Brand and Technology Usage: Trends in how runners interact with brands and technology.