Restaurant chain to become first-ever Official Burger of the 26.2-mile race
New York, October 7, 2024 — New York Road Runners (NYRR), the nonprofit that produces the TCS New York City Marathon and 60 adult and youth races annually, and Shake Shack, the burger chain with more than 20 locations across the five boroughs, today announced a new partnership for the TCS New York City Marathon. As part of the two-year partnership, Shake Shack will become the first-ever Official Burger of the TCS New York City Marathon, also known as the BEST DAY in New York City.
The TCS New York City Marathon is one of the most inclusive and accessible sporting events in the world, with the first finisher and final finisher running the same course on the same day. More than 50,000 runners from all 50 states and over 150 countries are expected at this year’s race. A brand that started in the heart of New York City, Shake Shack will refuel and recharge the runners and spectators of the TCS New York City Marathon, to make every step of the race – and every bite afterward – worth it.
“At New York Road Runners our goal is to create best-in-class experiences, and we are thrilled to partner with Shake Shack to elevate the TCS New York City Marathon for the thousands of runners and millions of fans,” said Rob Simmelkjaer, CEO, New York Road Runners. “As two iconic New York institutions, New York Road Runners and Shake Shack specialize in bringing people together, and through this new partnership, we will make the best day in New York City even better.”
“We’re thrilled to be an official sponsor of the TCS New York City Marathon and to cheer on the incredible runners who embody the energy and determination of this iconic city,” said Jay Livingston, Chief Marketing Officer, Shake Shack. “Partnering with the New York Road Runners is all about making those early mornings, the hard-earned miles, and the unforgettable moments of support totally worth it. These runners go beyond the ordinary which is exactly what we strive for every day at Shake Shack.”
At the 2024 TCS New York City Marathon, Shake Shack will have brand activations, including a “Bibs for Burgers” post-race promotion for runners to get a free ShackBurger at all New York, New Jersey, and Connecticut Shake Shack locations, a cheer zone in Williamsburg, and fun giveaways at select NYC Shacks including the 1700 Broadway location.
The 2024 TCS New York City Marathon will take place Sunday, November 3, drawing more than 50,000 runners from around the world to the iconic five-borough course.
About New York Road Runners (NYRR)
A New York City-based nonprofit, New York Road Runners’ vision is to build healthier lives and stronger communities through the transformative power of running – serving nearly a half a million New Yorkers annually through its races, free community events, youth running initiatives, and school-based programs across the five boroughs. During its nearly 70 years, New York Road Runners has grown from a local running club to the world’s premier community running organization, producing more than 60 adult and youth races each year, including the TCS New York City Marathon. Held the first Sunday each November, the TCS New York City Marathon features more than 50,000 runners—from the world’s best professional athletes to a vast range of runners across experience levels, ages, genders, abilities, and backgrounds. To learn more, visit www.nyrr.org.
About Shake Shack
Shake Shack serves elevated versions of American classics using only the best ingredients. It’s known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand For Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the Company has expanded to over 550 locations system-wide, including over 350 in 34 U.S. States and the District of Columbia, and over 195 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.
Skip the line with the Shack App, a mobile ordering app that lets you save time by ordering ahead! Guests can select their location, pick their food, choose a pickup time and their meal will be cooked-to-order and timed to arrival. Available on iOS and Android.
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