MADISON, WI, March 4, 2025 – Run Madtown is offering a great way for companies to promote wellness, foster team spirit, and engage with the Madison community during the Run Madtown Corporate Challenge presented by the Wellness Council of Wisconsin, taking place Saturday and Sunday, May 24–25, 2025. Now is the perfect time to join the challenge to give participants time to prepare – sign up here.
The Run Madtown Corporate Challenge, presented by the Wellness Council of Wisconsin, invites businesses to rally team members to participate in a spirited outdoor event that emphasizes health, camaraderie and flamingo-themed fun! No racing experience required – employees of all fitness levels are welcome to run, jog, walk, or volunteer across the three event distances: 5K, 10K and half-marathon. Whether frequent runners or first-time participants, everyone is welcome.
“The Run Madtown Corporate Challenge is an exceptional opportunity for businesses to prioritize employee well-being while fostering a sense of community,” said Carley Hoelzel, Executive Director of the Wellness Council of Wisconsin. “We are excited to see teams come together to promote health, teamwork, and community engagement.”
The Wellness Council of Wisconsin has partnered with the Wisconsin LGBT Chamber of Commerce to promote employee wellbeing, foster a sense of belonging and inclusion, and improving the holistic wellbeing of employees across Wisconsin. With like-minded goals, Run Madtown is a proud member of the Wisconsin LGBT Chamber and excited to host an event where values of inclusion, belonging and acceptance are celebrated.
Participants can choose from three event distances:
● Twilight 5K on Saturday, May 24 at 7pm.
● 10K or Half Marathon on Sunday, May 25 at 7am.
All races will start and finish at the University of Wisconsin Campus (Library Mall), with scenic routes showcasing iconic Madison landmarks, including Lake Mendota, the Capitol Building, Camp Randall Stadium, and The University of Wisconsin Arboretum.
Following each day’s events, participants, their friends and families, sponsors, charities, and community partners enjoy the post-race Tailgate celebration. This festive gathering will feature food, entertainment, and activities, offering a perfect way to relax and celebrate together.
Corporate Challenge Rules:
Each team must include at least one male, one female, and one participant aged 35+ (one person may satisfy two of these criteria).
● Both part-time and full-time employees are eligible (contracted employees are not eligible).
● Each team must have a minimum of three participants per event distance for scoring.
● Businesses must have at least one office/location in Wisconsin.
● Teams must include a minimum of 25 participants (athletes and volunteers combined) to qualify for a designated space at the post-race Tailgate.
Compete for Corporate Challenge Awards:
● Fast Flamingos – Awarded to the team with the fastest combined time.
● Largest Flock – Presented to the team with the most participants.
● Myles Spirit – Recognizing the best cheer station.
● Pretty in Pink – Honoring the best costumes.
● Birds of a Feather, We Flock Together – Celebrating the team with the most volunteers.
Businesses interested in participating can register their teams by visiting the official registration page. For more information about the Run Madtown Corporate Challenge, visit runmadtown.com
About the Wellness Council of Wisconsin
The Wellness Council of Wisconsin is dedicated to improving workplace wellness by providing resources, education, and support to businesses across the state. Through innovative programs and collaborative initiatives, the Wellness Council empowers organizations to prioritize the health and well-being of their employees. Learn more at wellnesscouncilwi.org/.
About Run Madtown
Run Madtown is Wisconsin’s premier inclusive running event, offering a scenic and challenging course through the heart of Madison. Held annually, the event features a variety of race distances, including a half marathon, 10K, and 5K, welcoming athletes of all levels, from elites to walkers. Known for its vibrant atmosphere and strong community support, Run Madtown celebrates fitness, endurance, and the welcoming community spirit of Madison. For more information, visit RunMadtown.com.
