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Treat Public Relations is a PR agency providing media relations services to races of all sizes, all distances, and all sports throughout the U.S.

Catch up with longtime industry vendor MarathonFoto and learn how they are gearing up for running’s next chapter

As the running industry recovers from nearly two years of disruption, this issue we caught up with two relatively new event production firms that shut their doors for parts of 2020 and 2021 – but are now back in business and racing again.

Without a top shelf professional elite field at the 2021 Medtronic Twin Cities Marathon, the focus was all local this fall. The pandemic-prompted change for the event, which typically draws top elite runner talent lured by an attractive professional prize purse, allowed Twin Cities in Motion (TCM) to experiment with creative concepts for documenting on-course action and producing a post-race recap.

The first edition of the race to ever be held in the fall, the 125th Boston Marathon marked the race’s triumphant return after two missed April iterations due to the pandemic.