Influencer Energy: Bringing Glitter and Authenticity to the San Francisco and Berkeley Half Marathons

In our most recent Running USA webinar, we hosted a fascinating conversation about the role of influencers in promoting, branding and growing race participation. Panelists Lauri Abrahamsen (Race Director, SF Half Marathon and Berkeley Half Marathon), Alexi Pappas (elite athlete, author, podcaster and influencer), and Liam Fayle (sports agent, Founder of Full Circle Management) joined Jay Holder, Executive Director of Running USA, for an in-depth look at the two California races and Pappas’ role. You can view the full event recording here.