Background

Running USA is known as an industry leader in many areas, and especially for its global educational values and initiatives. Since its origins in 1999,  the organization has placed tremendous value on educating those within the sport of running, those new to the endurance business, the media and the general public. Whether it is via research data, educational events, webinars or content, Running USA aims to be a leader in providing the resources required to grow and excel. Most recently, our education efforts have expanded with new international partnerships , and growth in this area is expected in the near future.


Annual Conference

The Running USA Industry Conference has grown to be the largest gathering of running industry professionals in the world. Each year the event attracts more than 700 attendees from around the globe to learn, share and network. Attendees come back year after year in part because of the educational value the conference provides. Each year the topics, speakers and presenters are unique and focused on the most pressing issues at hand in the U.S. and worldwide. The annual conference has a well-deserved reputation as the place to start if you want to understand the running industry from the ground up.
For more information on the annual conference, visit the 2019 Conference website.  

Other Events

In addition to the annual conference Running USA works closely with partners to host and collaborate on a smaller scale though out the year. These efforts include webinars, best practices documents and our highly successful Accelerator Series. Now underway for 2018, the Accelerator Series presented by Race Roster is a series of half day events focused on sponsorship and marketing. We found that race directors were in search of more information on these important topics for business growth, and these half-day workshops are the answer. Join your colleagues at this Running USA event to learn from experts and network with other directors. Learn more about the 2018 Accelerator Series .

Webinars

Running USA sponsors frequent webinar events with its industry partners to provide ongoing educational content from the convenience of your own office. For more information on presenting a future Running USA webinar, please reach out to Christine Bowen, vice president of programming, partnerships and operations.

New for 2018, imATHLETE was named the Official Data Insight Partner of Running USA. As part of this partnership, imATHLETE will co-present upcoming webinars with Running USA on key data insights within endurance athletes and how the data can be utilized to solve business challenges and drive growth. Find links to past presentations and other upcoming webinar events on the Webinar page .

Upcoming Webinars

Running USA + Leslie Jordan Webinar: Apparel Tips and Techniques

An upcoming Running USA webinar will focus on how to optimize your race day apparel for runner satisfaction and retention. Set for Tuesday, Oct. 23 at 11am PST, the online event will be presented by the owner and team members of Portland-based Leslie Jordan, Inc., longtime industry apparel vendor Leslie Jordan.

Jordan’s presentation will focus on apparel tips and techniques to powerfully brand your event. The webinar will include suggestions on how to design apparel that will have lasting impact for event visibility, participant traction and wearer satisfaction. It will cover topics including developing compelling designs, production of apparel, and tips for making your race day apparel stand out in a crowd.
You can sign up for the webinar here.

Running USA + imATHLETE Data Insight Webinar no. 4: Discount codes and what you're doing wrong

Discount codes are one way to motivate runners to sign up for your event. But use them incorrectly and you could be giving away thousands of dollars in revenue. Get the scoop on what you're doing wrong and how to use discount codes effectively, encouraging registration while maximizing revenue.
Date: Wednesday, Nov. 7, 11 am PST
Presenter: Jeff Matlow, CEO of imATHLETE
You can sign up for the webinar here

Get Involved

We are committed sharing and growing the sport, and supporting educational events and businesses, world wide. If your company is interested working with Running USA on an educational initiative, please contact us. Reach out to Christine at christine@runningusa.org to learn more.