Running USA Board of Directors

Virginia Brophy Achman

Director - (Term through June 2019)
Executive Director, Twin Cities in Motion

A past president of the Running USA Board of Directors, Virginia Brophy Achman has served as head of Twin Cities in Motion since 1999. She has extensive experience in finance, race operations, and sponsorship negotiation. She is part of the planning committee for the National Marathon Safety and Security Summit, which focuses on participant and spectator safety at running events. Under her leadership, Twin Cities in Motion has been a committed sponsor of elite athlete development programs, and its marathon and 10 mile events have hosted multiple USA National Championships. Virginia continues to volunteer in support of Minnesota running events.

Danny Bourgeois

(Term through June 2019)

Co-Founder, Marketing Director, Louisiana Marathon

Danny Bourgeois is the Marketing Director of the Louisiana Marathon, Mississippi Gulf Coast Marathon and Veterans Day Fall Classic. These running festivals are engaged in the community, share the running lifestyle and respect the unique communities of each event. Before the race industry, Danny lead business development, branding and marketing initiatives for advertising agencies in Atlanta, Las Vegas and New Orleans servicing travel-tourism, hospitality, gaming and health and fitness.

Iris Simpson Bush

(Term through June 2019)

Executive Director, Flying Pig Marathon

Iris Simpson Bush has been involved with the Flying Pig Marathon since its planning stages, as a volunteer and board member before taking over the executive director’s job in 2002. Under Iris’ direction, the Marathon reached new highs in registration and corporate sponsorship, expanded the Victory Party, added a 10K and boasted ‘entertainment every mile’ in 2003. For 2004 she added a 5K fun run and in 2005 added the Half Marathon presented by National City. She and the Marathon were recognized by the Greater Cincinnati Convention and Visitors Bureau in 2004 with the Spirit award for contributions to Greater Cincinnati tourism. She was named to the Running USA Hall of Champions in February 2018.

Iris has established herself as one of the industry leaders in race event management. Her management skills in directing such issues as crisis planning, growth in charitable services and ecologically responsible event management have many in the industry seeking her advice and counsel. Under her leadership The Pig has developed a reputation for creativity and innovation.

Michelle Coss
Director - (Term through June 2020)

Donor and Volunteer Coordinator, State of Michigan Parks and Trails

Michelle Coss currently serves as donor and volunteer coordinator for the State of Michigan Parks and Trails Department. She has been a leader in developing running as a statewide habit for Michigan residents, including an active role on the PureMichigan Fit campaign. She created the Michigan Fitness Challenge to bring more visibility to physical activity events throughout the state, and developed the Michigan Fitness Ambassador program. Michelle practices what she preaches as a regular walk and bike commuter to her office. She is a passionate advocate for continuous education in the running industry.

Donna Grogan

Director - (Term through June 2020)
Vice President, Development & Fundraising for the Lupus Foundation of America

Donna Grogan is Vice President, Development & Fundraising for the Lupus Foundation of America where she oversees the fundraising strategy for the Foundation, which includes donor acquisition strategies and peer-to-peer fundraising events.

Donna ran her first marathon in 1996 in Honolulu as a member of Team In Training and became passionate about the sport of running. She was able to marry her love of charity and giving back with running and triathlon in her role at the Leukemia & Lymphoma Society (LLS) where she oversaw the growth and development of Team In Training for more than 16 years. In her role at LLS, she developed, managed and cultivated key relationships and negotiated contracts that drove lifetime revenue of over $500 million for cancer research. Donna also worked with many races and other nonprofits on how establish successful and mutually beneficial charity partner programs.

Donna is passionate about the sport of running and enjoys running 5ks and 10ks as well as group fitness classes at Orange Theory and yoga. She looks forward to using her skills to further encourage people of all ages to get engaged and realize their potential through running.

Faron Kelley

(Term through June 2019)

Marketing ESPN Wide World of Sports and runDisney

Faron Kelley ran his half marathon in 2006 and was immediately hooked on the sport of running. He has gone on to run 9 more half marathons and 12 full marathons. As luck would have it, he became the head of marketing for Disney Sports, merging his personal and professional passions

During Kelley's time at Disney Sports, the company launched the runDisney brand, and introduced a number of new race weekends, including Princess Half Marathon, Tinker Bell Half Marathon, Wine & Dine Half Marathon, and the Tower of Terror 10- Miler. RunDisney is a brand focused on the belief that everyone can run, one that provides novice runners with the tools and support to make their running dreams come true.

Bryan Lively
Director - (Term through June 2020)

President and CEO, ACL Squared Consuting

Bryan Lively is the President and CEO of ACL Squared Consulting. ACL Squared Consulting provides business planning and expertise as well as fundraising coaching and strategies to help businesses and nonprofits alike grow and thrive to their full potential. ACL Squared Consulting is dynamic, innovative, results driven and ahead of the curve. Bryan works with charities, events, vendors and companies within the running community including being the Charity Director for the Detroit Marathon.

Bryan was formerly the Vice President of Sales & Customer Success at CrowdRise. CrowdRise is the platform that millions of people, charities, companies and celebrities use to give back. Bryan was instrumental in their growth to lead to a sale to GoFundMe.

Bryan prides himself on being balanced to truly enjoy everything life has to offer. Outside of the office, Bryan enjoys spending time with his wife and two daughters. He enjoys running all distances as well as cycling and yoga.

Jeff Matlow


Founder and CEO of I Am Athlete

Jeff Matlow is the founder and CEO of I Am Athlete, Inc, a leading provider of technology, database management, e-commerce and social networking solutions for the athletic market. Jeff guides the strategic growth and development of the organization and has led the company towards exceeding 400% yearly growth since its inception. Previously, Jeff was an Executive Marketer, including stints as CEO of Crank! Marketing and General Manager / SVP of Alloy, Inc, where he oversaw the development of strategic initiatives for such organizations as Citibank, Universal, Nike, Kellogg’s and eBay.

Jeff was also a member of the USA Triathlon Board of Directors from 2006-09 where he served as Treasurer and led the Marketing and Technology Committees. His initiatives led to over 300% growth in USAT’s investments.

Jeff is a marathoner, Ironman triathlete and sports journalist.

Dimity McDowell

Director = (Term through June 2020)

Co-Founder, Another Mother Runner

Dimity McDowell is the co-founder of Another Mother Runner (AMR) a vibrant community for female runners, and the co-author of 3 books: Run Like a Mother, Train Like a Mother, and Tales from Another Mother Runner. A sports and fitness writer for over two decades, McDowell, along with her co-founder Sarah Bowen Shea, has helped AMR grow organically from one book release in 2010 to a business with a weekly podcast; training challenges that range from 5K's to 50 milers; and growing social media channels that engage and encourage female runners around the world. She is also a contributing editor at Runner's World.

Dimity lives in Denver with her husband, two kids and dog. To keep from sustaining yet another running injury, she prefers to stick to trail running and triathlon training.

Anthony Reed

(Term through June 2019)

Founder, National Black Marathoners Association

Tony Reed co-founded the National Black Marathoners Association in 2004 to attract more minority participants to the sport. His personal running career, in pursuit of a healthier lifestyle, began in 1974. Since then, he has logged tens of thousands of miles and hundreds of marathons, including a marathon event on every continent and in every U.S. state. He is the author of Running Shoes Are Cheaper Than Insulin: Marathon Adventures On All Seven Continents.

Gary Schwake

Director - (Term through June 2020)

Gary Schwake has been involved in the event/endurance industry in various capacities for more than 15 years. He was co-founder of Virtual Race Bags, a pioneering industry service that provided digital engagement and participant rewards for endurance events of all sizes and was ultimately acquired by the Active Network in 2015. Gary served as  Vice President of Strategic Business Development for ACTIVE for four years. Prior to founding Virtual Race Bags, Gary worked at Wells Fargo (Wachovia) for 10 years, predominantly in the Media & Communications Investment Banking Group. He notes: "I was fortunate enough to work during the rise of digital, giving me the opportunity to observe how this transformation was impacting large public companies, small private companies, private equity and venture capital groups." Gary is a past board president of Running USA.

Max Siegel



Sports and entertainment executive Max Siegel became the fourth CEO of USA Track & Field on May 1, 2012. At USATF, Siegel quickly went to work on growing the USATF business. Since February, 2013, USATF has announced partnerships with The Hershey Company, Neustar, the University of Phoenix, Coach’s Eye, and a landmark deal with Nike.

Working in various executive capacities in the sports and entertainment fields over the last 20 years, Siegel’s track record has consistently been that of financial growth and competitive success.

He previously served as President of Global Operations at Dale Earnhardt Inc., where he sold tens of millions of dollars in sponsorship; and as Senior Vice President at Sony/BMG and as President of Zomba Gospel, Tommy Boy Gospel and Verity Records, where he led one of the most profitable divisions in the Sony BMG system. As a music executive, he increased top-line revenue and reduced expenses to yield unprecedented profit in the gospel industry. He also was part of the executive team overseeing the careers of stars such as Britney Spears, Justin Timberlake, and Usher.

Lonnie Somers

Director - (Term through June 2019)

CEO & Chairman, Fetal Hope Foundation; President, Hallucination Sports

Lonnie has over 15 years of experience in producing, consulting, and timing/scoring mass participatory endurance sports events. Lonnie is a recognized professional event announcer for many high-profile events both nationally and internationally. Why is he suited for this? Hard to say, but he credits Disney, a love of running and fitness, CPA and investment banking backgrounds, some radio time, and experience creating an international non-profit. He’s been involved in hundreds of events.

Lonnie is the Chairman and CEO of the Fetal Health Foundation, an organization he and his wife founded after fetal surgery saved their identical twin daughters. He created the successful national Race for Fetal Hope 5K Run series (now The Great Candy Run). Before he began his work to bring everyone in the world into endurance sports, he had over 20 years experience in various executive management, financial, accounting and operations roles from start-ups to fortune 500 companies.

Heidi Swartz

Director - (Term through June 2020)
Executive Director, The Cowtown

Heidi Swartz is Executive Director of The Cowtown Marathon in Fort Worth, Texas. In its 39th year with over 26,000 participants and six races over the last weekend in February, The Cowtown Marathon has nearly tripled in size since 2004 under Swartz's direction. In 2006, she created The Cowtown Marathon's associated non-profit organization, C.A.L.F. (Children's Activities for Life and Fitness), which provides over 5,000 disadvantaged children with greatly reduced entry in the race and free training equipment, including running shoes.

Actively involved in her city's health and prosperity, Swartz currently serves as secretary on the board of "FitWorth," the Mayor of Fort Worth's healthy living initiative, and the Marketing Advisory Board of the Fort Worth Convention and Visitors Bureau. Heidi Swartz is also a successful and in-demand consultant for other race events in the DFW area, acting as an expert in race management and producing multiple events throughout the year.


Matt West

Vice President - (Term through June 2020)

Senior VP of Operations, DMSE

Matt West is the Senior Vice President of Operations at DMSE Sports, a leader in mass participatory event management and operations. Matt handles much of the day-to-day operations of DMSE. He is involved in every event, either via staffing, management or marketing. He also handles many government, client and vendor relations.
Currently, working with the BAA Operations Department, Matt is the event director of the B.A.A. 5K, B.A.A. 10K and B.A.A. Half Marathon. He also serves as the Finish Line Manager for the B.A.A. Boston Marathon and the New Balance Falmouth Road Race. He also handles all of the consultant planning, travel arrangements and logistics for DMSE’s away events. In his spare time, Matt is the Operations Director for the Antarctica Marathon.
Matt joined DMSE in 2006 from the non-profit arts world, where he was the marketing manager for First Night Boston and worked for the Celebrity Series of Boston. A resident of Somerville, Mass., Matt is a 2004 graduate of Marist College in Poughkeepsie, N.Y. and is originally from Marshfield, Mass.

Tony Yamanaka

Director - (Term through June 2020)

Vice President of Operations, Event Southwest

Tony Yamanaka serves as the Vice President of Operations for Event Southwest of Austin, Texas, a full-service event production company providing top-level event production & management for mass participation events. In this role, Tony produces and manages the execution of marquee projects for Event Southwest including the Dallas, Oklahoma, Houston and Chicago Marathons.
Tony holds a Master's in Marketing from the University of Edinburgh Business School in Scotland where he focused his post-graduate research on long-distance running and it's effects on the self-concept construct. Additionally, Tony was a member of a keynote panel at the 2018 Running USA industry conference in Austin, focusing on participant retention for the running industry.