Running USA Blog

Sponsorship and Social Media

Posted on 7/31/2018

Running USA Welcomes New Members

Posted on 7/18/2018

Combating Bandits: Events share their best practices

Posted on 7/2/2018
Race directors reveal some of their best practices for keeping scofflaws off the course

Running USA CEO Update: June 2018

Posted on 6/21/2018
Running USA CEO Rich Harshbarger shares an update on all the exciting things happening at the trade organization for the sport of road running

Running for a Cause

Posted on 6/18/2018
JustGiving president weighs in on the state of participant fundraising in endurance, and how it can become a more personalized, positive experience

Race Photography: A Closer Look

Posted on 6/13/2018
A conversation with Robbie Little, Co-Founder of FinisherPix, on the current state of race day photos

Who is the Real Leslie Jordan?

Posted on 7/10/2018
Endurance races are some of the toughest in the world and it takes an adventurous and determined individual to attempt them; someone willing to continue on despite hardships and unforeseeable challenges to rise up victorious.

What Running Can Learn From the Yoga World

Posted on 7/24/2018
Kirsten Fleming, Executive Director of Run Calgary, also owns a yoga studio. Learn how she feels the two worlds are compatible, not competitive

The Giant Race

Posted on 5/25/2018
Survey data indicates that runners want to not just run, but to be entertained and to have an experience. For baseball enthusiasts, the Giant Race Series presented by Alaska Airlines checks all the boxes

No Engagement? Then You Have No Community

Posted on 5/25/2018
BibRave’s Tim Murphy, a whiz in the social media interaction space, explains why tossing social media posts into an online void means nothing for your brand

The Baltimore Running Festival

Posted on 5/25/2018
The event showcases the best of the Charm City and now finishes in the especially charming Inner Harbor. Oh, and it brings in $40 million in annual economic impact, too

CARA: 40 Years Running in Chicagoland

Posted on 4/2/2018
The unique running association, which hosts no major events, is going strong after four decades, thanks to the efforts of its members and volunteers

More Than a Marathon: The Oklahoma City Memorial Marathon

Posted on 5/25/2018
The Oklahoma City Memorial Marathon honors those who lost their lives and were affected by the domestic terrorist attack in 1995. The race is also the primary fundraiser for the city’s National Memorial and Museum

The Fargo Marathon

Posted on 3/19/2018
Great swag, big sponsor support, and an electric atmosphere at the finish in the Fargodome – The Fargo Marathon is one of those small town races that deliver big bang for the buck

HMF FitKids

Posted on 5/25/2018

Want to Thrive? Time to Evolve

Posted on 5/25/2018
Matt Helbig, founder and CEO of Big River Race Management, shares his take on how to make running cool again. Hint: doing it the way you’ve always done it probably isn’t going to work

CEO Update: Feb. 2018

Posted on 2/7/2018
Running USA CEO Rich Harshbarger welcomes conference attendees to Austin for the 15th industry conference and shares an update on member benefits and international industry engagement.

imATHLETE

Posted on 1/29/2018
Talking with imATHLETE CEO Jeff Matlow is a lot like drinking from a fire hose. Even if you’re a veteran of the running industry, you’re going to learn a whole lot about the state of the business in a very short time.

Industry Insight: Runner Clinics

Posted on 1/17/2018

Family Ties: Lonnie Somers of HAL Sports Talks Running, Announcing and Life

Posted on 5/25/2018
A dedicated dad who founded a non-profit supporting research and support for babies with fetal syndromes, Lonnie readily admits that the running industry wasn’t on his radar when he started his career

Far From Basic: Alanic Takes its A Game International

Posted on 5/25/2018
General Manager Johnny Beig talks collective buying, apparel branding, and how Alanic is expanding its global reach

Marathon Printing Stays in the Family

Posted on 5/25/2018
Son and grandson of founder Ken Zirk now operate Oregon-based race bib printer with focus on environmental sustainability

Novant Health Charlotte Marathon

Posted on 5/25/2018
To create an effective and sustainable runner advocacy program for your event, take some tips from the Novant Health Charlotte Marathon

Seeking Speakers for 2019 Running USA Industry Conference

Posted on 5/25/2018
Join us in Puerto Rico next February, where we will continue the tradition of offering the most relevant, interesting and engaging content about the running industry today

Maxwell Medals Marks 40 Years

Posted on 5/25/2018
Jon Scott of Maxwell Medals and Awards delivers great insight about how events can keep their medal offerings fresh year after year, and how the medal game has changed in the company’s four decades

Events Locker Vendor Spotlight

Posted on 5/25/2018
The company's technology platform helps races and running event producers of all sizes manage their expos, finish line festivals and vendors, and features a sponsorship marketplace that helps events generate additional revenue

Dallas Marathon Spotlight

Posted on 5/25/2018
To attract newcomers to the sport and encourage participation by the entire family, the producers of the BMW Dallas marathon are diversifying the portfolio with new races and event concepts

American Records and Southern Hospitality: Houston Marathon Spotlight

Posted on 5/25/2018
You probably know that both the men’s and women’s American record in the half-marathon were set on Houston’s fast, flat half course. You might not know that each year Houston and Athens, Greece, host one another’s athletes in a unique marathon exchan

Nation's Largest Hunting and Fishing Retailer Loves Running, Too

Posted on 5/25/2018
Bass Pro Shops, the nationwide outdoor retailer, has made a strong investment in the endurance world in its hometown of Springfield, Missouri, sponsoring and producing both road and trail runs