DMSE Sports Tapped by CIC Health to Oversee Logistics at Mass Vaccination Sites Gillette Stadium and Fenway Park
Thousands of Massachusetts residents receive the vaccine each day at CIC Health operated sites
Boston (February 22, 2021) – DMSE Sports, the event management team that has managed and produced more than 1,400 mass participatory events over the past 40 years announced that they have been recruited by CIC Health, a Cambridge based health tech company, to provide the on-site vaccine operations and logistics management at two of the State’s mass vaccination sites: Gillette Stadium and Fenway Park.
“From the moment we were asked to launch mass vaccination sites, we have been focused on ensuring an exceptional guest experience. We want every person who gets vaccinated with us to encounter a process that is seamless, safe, effective, and kind,” said Rachel Wilson, Chief Operating Officer of CIC Health. “We tapped DMSE Sports to assist us in executing on that goal and I'm proud to share that our guests share their delight every day.”
CIC Health is one of the largest facilitators of COVID-19 testing in the country, known for easy online scheduling, no lines and quick turnaround. They were selected by the Commonwealth of Massachusetts to utilize this innovative approach to operate vaccination logistics at Gillette Stadium and Fenway Park.
“There are a lot of similarities between managing road races and operating these vaccinations sites,” said Dave McGillivray, founder and president of DMSE Sports. “Our main goal is to provide a safe and efficient experience for all our guests.”
McGillivray says managing operations at these sites is arguably the most important mission that DMSE Sports has been responsible for during their 40-year career. At the outset of the pandemic, the company pivoted and started managing drive-in movies, outdoor graduations, renting their race equipment to restaurants for outdoor dining, helping manage COVID testing sites and producing a few unique virtual events. Then the vaccination management opportunity presented itself.
“We are helping to save lives and keeping people healthy and the end result for us is that we are helping to bring our own sport back. In 2020, DMSE Sports lost all 35 of their scheduled events. I always thought our industry was bullet proof,” stated McGillivray. “Boy, was I wrong. I always prided myself in being prepared for just about anything, but we certainly were not prepared for a pandemic.”
DMSE Sports CEO Matt West compared their new, monumental task to what they know best—road races. “A marathon is a race against time and so is what we are now doing,” he said. “Initially, it was a sprint to stand-up these sites and now that they are up and running, it will be a marathon effort to vaccinate everyone in the Commonwealth.”
“Running these vaccinate sites is very similar to managing a marathon,” he continued with the analogy. “Everyone registers, then we line them up, they go through the course (the vaccination station vs. the race course) safely and efficiently, cross the finish line, they are monitored to ensure they are okay (in the observation area vs. the finish chute) and off they go feeling better about themselves on the way out than they did on the way in.”
The DMSE Sports team is comprised of Matt West, Ryan McGillivray, Aaron Nemzer, Andy Deschenes, Tom Maglio, Matt Auger, Chris Troyanos, Susie Cleary, Courtney McGillivray, Tim Barry, and Dave McGillivray.
CIC Health has engaged several other partners, including Beth Israel Deaconess Medical Center (BIDMC) and Mass General Brigham (MGB) for medical oversight, Cataldo Ambulance and Fallon Ambulance for vaccine preparation and administration, and PWN Health for remote customer support.
As important and serious as this new endeavor is, the DMSE Sports team has found a nugget of levity. “Instead of emails from clients, some of us are now getting emails from the refrigerators storing the vaccine giving us temperature readings,” he said. “That information alone is crucial and one of our biggest concerns, but I never thought someday we’d be getting emails from a refrigerator!”
West said he expects the mass-vaccination sites to continue into the summer, at which point he said he hopes to be back managing road races. “We did not lose our business,” he said, “We just lost permission to conduct it. We will be back and we expect to be back stronger than ever.”
Over 65,000 guests have already been vaccinated at Gillette Stadium since the team started approximately four weeks ago.
About DMSE Sports
Founded by Dave McGillivray in 1981, DMSE Sports is a leader in sports event management, specializing in creating and producing mass participatory athletic events throughout the U.S. and abroad. DMSE works with the B.A.A. operations team in overseeing all the logistics and technical operations of the B.A.A. Boston Marathon and manages the TD Beach to Beacon 10K in Maine, the Asics Falmouth Road Race on Cape Cod, the lululemon San Diego 10K, and the Bellin Run in Green Bay, Wisconsin, among others. For additional information about DMSE Sports, visit www.dmsesports.com or find DMSE on Facebook, Twitter, and Instagram.
About CIC Health
CIC Health offers comprehensive COVID-19 testing and vaccination services that are accessible, fast, and easy. We collaborate with private and public entities like CLIA-certified labs, physician networks, healthcare institutions, and state and municipal governments. CIC Health is a Tech Top 50 Company in Massachusetts and a subsidiary of Cambridge Innovation Center (CIC), a global leader in building innovation communities. Learn more at cic-health.com.