J&A Racing welcomes Brooks Running as the Official #RunHappy Partner for the 2020 fall virtual race season
September 16, 2020 – J&A Racing, a nationally recognized race management company based in Virginia Beach, Virginia, is thrilled to welcome Brooks Running to its race series. Brooks Running will serve as the #RunHappy Partner of J&A Racing’s fall virtual running events kicking off with the Old Point National Bank Wicked 10K presented by Bon Secours.
“By serving as J&A Racing’s #RunHappy Partner, we have created co-branded shipping boxes modeled after every runner’s favorite shoe box. When participants see Brooks Running, they know they are going to #RunHappy”, said Ryan Conrad, Director of Partnerships. “These co-branded boxes will be delivering #RunHappy to all of J&A Racing’s virtual race participants for the fall 2020 race season.”
With in-person race days disappearing from every runner’s fall schedule, the chance to create a participant experience is drastically changing. Participants are now getting their first in-person contact with their fall race when they open their mail. As the #RunHappy Partner, participants will now enjoy Brooks Running perks at local run specialty stores in Coastal Virginia when they show their J&A Racing race medals. Additionally, J&A Racing will be offering Brooks Running contests that award shoes and apparel throughout the fall season.
“In a racing environment that has many unknowns for the foreseeable future, we’re excited to partner with J&A Racing to bring a unique experience to runners who are jumping into the virtual racing world,” shared Stevie Jones, Brooks Running Event Marketing Manager. “Through our partnership, we’re looking forward to meeting these runners where they are in their running journey by sprinkling Brooks touchpoints throughout the course of their training leading up to race day.”
For more information about J&A Racing and these events, visit www.jandaracing.com.
About J&A Racing
J&A Racing is a nationally recognized race management company based in Virginia Beach, Virginia. With a portfolio of seven events and training programs, J&A Racing’s mission is to promote and support healthy lifestyles and the sport of running through all stages of life. Since 2003 when J&A Racing owners, Amy and Jerry Frostick, took over the Shamrock Sportsfest, the Yuengling Shamrock Marathon Weekend has become one of the most popular running events in the country growing from 3,000 participants to a record 30,000 in 2015. Additionally, J&A Racing organizes the Anthem Wicked 10K; the MSP Design Group Big Blue 5K; the Bayport Credit Union Surf-N-Santa 5 Miler; The Neighborhood Harvest Crawlin' Crab Half Marathon & 5K; the Chartway Norfolk Harbor Half Marathon, 10K & We Promise Foundation 5K; and the ADP Corporate 5K. For more information on J&A Racing’s events, visit www.jandaracing.com.
About Brooks Running
Brooks Running Company sells its performance footwear, apparel, run bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run their path to a better self by creating the best gear, tools and experiences. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit http://www.brooksrunning.com/ for more information or follow us on Twitter/Instagram (@brooksrunning) and Facebook (www.facebook.com/brooksrunning).