ASICS signs on as official shoe and apparel sponsor of the virtual cross-country run Medford2Medford
Boston (June 30, 2020) — DMSE Sports today announced ASICS will be the official shoe and apparel sponsor for Medford2Medford, DMSE Sports’ virtual run across America event. Registration for Medford2Medford is open now at medford2medford.com and will remain open through the ceremonial end of the event, August 29.
“Partnering with DMSE Sports on the Medford2Medford cross-country run is a great way for us to bring the new ASICS digital runner ecosystem to life,” said Alex Vander Hoeven, CEO of Race Roster, an affiliate of ASICS America Corporation. “I love how this event brings out friendly competition between runners and teams. Best of luck to everyone who competes!”
“ASICS has always been an innovator in the running industry, so we’re excited they’re joining us on our foray into the virtual running event space,” said DMSE Sports CEO Matt West. “DMSE and ASICS are committed to bringing runners unique and fulfilling experiences, which is why they are a great partner for the Medford2Medford.”
Medford2Medford is a virtual team running event that strives to bring fellow runners together while they’re apart, and to help raise some much-needed funds for charities. The M2M is modeled after Dave McGillivray’s 1978 run from Medford, OR, to Medford, MA. Over the course of 80 days, McGillivray ran 3,452 miles and raised more than $100,000 for the Jimmy Fund, a Boston-based charity that supports the Dana-Farber Cancer Institute. The event welcomes walkers, runners, and cyclists to team up to complete one of three distances.
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.ASICS.com.
About DMSE Sports
Founded by Dave McGillivray in 1981, DMSE Sports is a leader in sports event management, specializing in creating and producing mass participatory athletic events throughout the U.S. and abroad. DMSE works with the B.A.A. operations team in overseeing all the logistics and technical operations of the B.A.A. Boston Marathon and manages the TD Beach to Beacon 10K in Maine, the New Balance Falmouth Road Race on Cape Cod, the lululemon San Diego 10K, and the Bellin Run in Green Bay, Wisconsin, among others. For additional information about DMSE Sports, visit www.dmsesports.com or find DMSE on Facebook, Twitter, and Instagram.