imATHLETE to Offer Pop-Up Data Insight Consultations at #RUSA19


How can you better use data you already own to improve your event? Get expert advice.


(February 1, 2019) – Attendees at the Industry Conference next week in San Juan, Puerto Rico will have the chance to engage with the industry leader in using your data to improve the performance of your event – imATHLETE.

In a special popup session only available for limited times, you get one-on-one consulting on how you can leverage the data and analytics you probably already possess, but may not know how to optimally use.

Book your time before it runs out:

“We like data.  Maybe too much,” says imATHLETE CEO, Jeff Matlow, somewhat sheepishly.  “We also like helping people make good decisions.  We’re beyond excited to be able to do both at the same time.  Perhaps even with some rum involved.”

As company behind the monthly Industry Trends Survey, and the presenter of the wildly popular Data Insight Series presented by Running USA, imATHLETE continually demonstrates specific ways data can be used to augment strategic decision-making.

“imATHLETE has really dialed in on how our industry can improve the way it uses business intelligence,” said Christine Bowen, Running USA vice president of programming, partnerships and operations. “We are excited to have them share that knowledge at their pop-up in Puerto Rico.”

Don’t forget to book your time now before they all get taken.  Go to


Find the imATHLETE pop-up on the third floor of the Puerto Rico Convention Center. Times for the pop-up can be found in the Running USA event app - for Apple and for Android .



imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit Better yet, visit their blog at imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit