Running USA Announces Partnership with Apparel Leader Alanic


Leading global sportswear brand will offer apparel samples to new and renewing Running USA members


DETROIT (Oct. 1, 2019) – Running USA is pleased to announce a three-year partnership with Alanic Activewear, a leading provider of sportswear for all athletic activity.

Alanic works with major marathons across the United States and around the world. They have created apparel for the Los Angeles Clippers, NFL Super Bowl, Seattle Seahawks, ICC World Cup as well as Marshawn Lynch’s “Beast Mode” brand and Justin Bieber’s “Drew House” line.

Major running events sourcing their event apparel from Alanic include; Tough Mudder Mud Run, Hot Chocolate Series, San Francisco Marathon, Richmond Marathon, Seattle Marathon, Beirut Marathon, Great Ethiopia Run and others worldwide.

“We’re excited to welcome Alanic as a multi-year partner,” said Christine Bowen, vice president of programming, partnerships and operations for Running USA. “They’ve shown a long-term commitment to the industry and continue to drive performance innovation with their apparel products.”

“We’re really working toward global expansion and making Alanic the next big name in the activewear and endurance space,” said Johnny Beig, General Manager for Alanic. “We see this partnership with Running USA and our continued support of the running industry as an important piece of that growth.” As part of the partnership agreement,

Alanic will offer Running USA members joining or renewing their memberships co-branded apparel samples that beautifully showcase the quality of their apparel line. Alanic will also be a major exhibitor at the Running USA Industry Conference in Las Vegas, set for Feb. 9-11, 2020.

“We’re a longtime participant in the Industry Conference, which is such a good opportunity to connect with others in the running community,” said Beig. “We look forward to seeing you all in Las Vegas. Let’s have an amazing time this coming February!”

About Alanic

Alanic is the leading manufacturer of event and promotional clothing for marathons and professional sports teams around the world. Each piece is made delicately with innovative designs and technology that provide comfort and style for men and women of all shapes and sizes. Alanic isn’t just for those who wish to flaunt their assets, but for customers who want to feel comfortable and on-trend. Alanic offers versatile pieces that provide the flexibility necessary in any piece of activewear, in addition to sweat-inducing technology. The brand provides endless options for men and women who wish to enhance their fitness regimen without making drastic changes to their healthy-living routine. For more information, please visit

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit