Race Day Events Expands Footprint with Acquisition
Acquisition propels Race Day Events to one of the largest endurance event management companies in the Midwest
Madison, Wi – Race Day Events, a leading endurance event management company, announces the acquisition of Milwaukee based Lighthouse Events. The acquisition adds an expansive list of popular endurance events to the Race Day Events calendar.
“Acquiring Lighthouse Events makes sense for a number of reasons. The Lighthouse Team created amazing events that are complimentary to our own events,” said Ryan Griessmeyer, President of Race Day Events. “We are extremely excited about the opportunities and growth these new events present.”
Race Day Events is known for the popular Janesville Subaru Wisconsin Triathlon Series presented by Trek Bicycle Stores, a seven-race series in and around Dane County, Wisconsin. The addition of the Winter Running Series and others produced by Lighthouse Events allows Race Day Events to continue growing throughout southern Wisconsin.
“Race Day Events has been a quiet, but integral part of our success and I could not be more excited to hand over the reins to this team of incredibly passionate and driven individuals,” said Craig Braun, President of Lighthouse Events.
The first event under Race Day Events ownership will be the Kings and Queens Half Marathon and 4 Mile Run/Walk in Pewaukee, Wisconsin on May 11th followed shortly after by the Watertown Duathlon, part of the Emery’s Countryside Duathlon Series. “We are looking forward to continuing to produce high quality events with our focus on participant satisfaction and fun,” said Griessmeyer.