In-Depth Running USA Report: Targeting Runner Demographic Groups

 

Maximize your marketing with invaluable insights about your prospective participants

Participant growth for U.S. road race events is a challenge in 2019, given the changing demographics of the running population, competition for runners’ time and recreation dollars, and the need to cover rising production costs while still offering a runner-friendly price.

Smart targeted marketing can help address these challenges. In this new in-depth research piece from Running USA, we’ve taken a deep dive into the results of our most recent National Runner Survey to give you enhanced insight into the demographic participant groups for U.S. road races.

You’ll find spending averages and key decision-making factors by gender, generation and ethnicity. Use this information to improve your strategic marketing messaging and get more runners to your start line.

This special report is free for Running USA members and offered at a charge for non-members. Not a member? Join today.

Download the report here:
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Targeting Runner Demographic Groups
Targeting Runner Demographic Groups
A deep dive into the results of our most recent National Runner Survey to give you enhanced insight into the demographic participant groups for U.S. road races. You’ll find spending averages and key decision-making factors by gender, generation and ethnicity. Use this information to improve your strategic marketing messaging and get more runners to your start line.
This special report is free for Running USA members and offered at a charge for non-members.
Non-member price: 49.99
Member price: 0.00
49.99