Running USA and imATHLETE Data Insight Webinar No. 4:  Discount Codes and How You’re Doing It All Wrong

Registration now open for fourth webinar in the year-long series, with awesome insight from Jeff Matlow, imATHLETE CEO and super-informed data guru


(October 8, 2018) – Registration is now open for the fourth webinar in the Running USA and imATHLETE Data Insight Series, which will focus on use of discount codes to promote race registration and how they are commonly misused.

“The Data Insight Series has been one of many excellent educational opportunities we’ve offered for Running USA members this year,” said Running USA CEO Rich Harshbarger. “It keeps picking up steam and I know that race production professionals are going to be really interested in this next tutorial, as it hones in on how you can maximize your marketing by better use of discount codes.”

"Assuming you want to make more money, you should join this webinar,” said Matlow.  With the holidays right around the corner, people are thinking about both spending and saving money.  What better time to analyze discount code usage including what works and what doesn’t.”

Set for Wednesday, Nov. 7 at 11am PST, you can register for the webinar here.

The Data Insight Series webinars focus on key data points about endurance athletes and how the information can be utilized to solve business challenges and promote growth. The first webinar focused on runner retention rates and ways to improve them to drive event participation. The second webinar focused on how far runners will travel to participate in different distances of events. Webinar No. 3 covered when runners register based on how far they live from the event.

Running USA members can access the recordings of those presentations on From the home page, navigate the Webinar section under the Education sub-menu.  Not a Running USA member?  Become one, then follow the directions from the beginning of this paragraph.


imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit Better yet, visit their blog at imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit

About the Data Insight Series

The Data Insight Series webinars focus on key data insights about endurance athletes and how the information can be utilized in actionable ways to solve business challenges and drive growth. The first webinar in the series focused on runner retention rates. The second examined how far participants are willing to travel to events. The third looked at registration patterns registration trends for locals and travelers. Running USA members can access archived recordings of all presentations in the series at