Results of Inaugural Global Runner Study: Asia Presented by Running USA at MPA Event
Study findings reflect growing interest in running for health and fitness on the continent, with unique distinctions from U.S. market
SINGAPORE (Dec. 10, 2018) – Running USA CEO Rich Harshbarger presented the results of the first ever Global Runner Study here today, produced this fall in partnership with Mass Participation Asia (MPA).
The annual MPA event gathers an international contingent of running professionals and those interested in learning more about the industry. The Global Runner Study: Asia (now available for purchase below) highlights the nature of the running population in Asia and some of the differences between running populations worldwide. The study includes information on demographics, sports participation, technology, runner profiles, running and event preferences, socialmedia use and more.
Among a few of the Global Runner Study: Asia highlights from Harshbarger’s presentation:
- Running is most popular with men aged 25-44, who make up 63 percent of the running population. This is very different from the U.S., where over 55 percent of runners are women.
- Across all genders, the running population is young, with 66 percent between age 25-44.
- The most common motivators for running include getting and staying healthy. This is a much more important motivator for runners in Asia than runners in North America.
The Global Runner Study: Asia is now available for purchase and will be emailed to recipients upon cart checkout. Simply select the product and add it to your cart at the bottom of this page. For those interested in both the U.S. and Asia studies, a package purchase is also available.
“The conference has been a tremendous opportunity to represent our membership on the global stage,” said Harshbarger. “Asia has a rapidly growing interest in running and many new and expanding running-focused events and businesses.”
Running USA is also represented at MPA by Christine Bowen, vice president of programming, partnerships and operations, who is speaking on a panel about “Trends in Established Markets” along with Marko Vasic of European Athletics and Sam Renouf of Motiv.
Additional Running USA members participating in the MPA event this year as speakers/panelists include Mike Coleman of Nexu Registration, a past member of the organization’s board of directors; Doug Flannery of the New York Road Runners; Toby Green of the ACTIVE Network; Eitan Hefetz of Pic2Go; Patrick McInerney of EnMotive; Mike Nishi of Chicago Event Management; Mohammed Iqbal of Sweatworks and others.
About Mass Participation Asia
Mass Participation Asia (MPA) returns to Singapore in December 2018 for its third edition. Once again, delegates can expect a host of curated speakers, content and networking opportunities in an effort to foster collaboration and drive best practice across the mass participation industry. For more information, visit massparticipationasia.com.
About Running USA
Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit RunningUSA.org.