Data Insight Webinar No. 3: Registration Patterns for Local vs. Out-of-Town Runners


Running USA and imATHLETE announce third webinar in a year-long series, with valuable data around runners’ spending habits and how they can inform your marketing decisions


(Tuesday, August 21) – Registration is now open for the third webinar in the Running USA and imATHLETE Data Insight Series, and attendee feedback at the last two sessions is an indicator that these webinars are not to be missed.

“We’ve received great feedback on these webinars from endurance event decision makers who are finding the data-driven takeaways especially useful for their marketing plans,” said Running USA CEO Rich Harshbarger. “Past presentations are available to Running USA members on our recently updated website and we encourage everyone to sign up for the third webinar next month.”

The data presented by imATHLETE CEO Jeff Matlow will be especially useful for events trying to better understand runner spending habits, optimize their marketing and advertising budgets and better target potential out-of-town runners. This webinar will cover how distance from the event influences when participants will register.

According to Matlow, the presentation will answer questions like:

*When are people most likely to register based on how far they are from the event location?
*Do travelers register earlier or later?
*How does registration differ based on the distance of the event AND the travel time?
*When are the best times to focus on local advertising?

" Assuming you want to make more money, you should join this webinar,” said Matlow.  “Our previous webinars examined the data around retention and how far participants will travel to an event. We are now going to take those learnings and apply it to the data around registration decisions.”

Set for Thursday, Sept. 27 at 11am PST, you can register for the webinar here.

The Data Insight Series webinars focus on key data insights about endurance athletes and how the information can be utilized to solve business challenges and drive growth. The first webinar focused on runner retention rates and ways to improve them to drive event growth. The second webinar focused on how far runners will travel to participate in different distances of events.

Running USA members can access the recordings of those presentations on


imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit Better yet, visit their blog at imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit