2018 National Runner Survey Results Released by Running USA
Annual survey includes insight on differences between Millennial and Baby Boomer runners, and indicates that runners will increase their event participation levels in 2019
Detroit, MI (Nov. 8, 2018) – Running USA, the national trade organization for the sport of road running, is pleased to announce that the results of the 2018 National Runner Survey are now available.
Administered annually, the National Runner Survey is a comprehensive study designed to assess the demographics, lifestyle, attitudes, habits and product preferences of the running population nationwide.
A few of the interesting results from the 2018 National Runner Survey results include:
- Baby Boomers are more likely to participate in the same running events year after year, while Millennials are looking for a unique event experience and less likely to repeat their participation.
- Nearly 70 percent of runners say they are not replacing running with other classes or sports activities, and nearly half expect to increase their participation in organized running events in the year to come.
- Social media participation related to running has decreased somewhat, and runners say they are depending on race emails and websites, rather than Facebook, for event info.
“The results of this year’s National Runner Survey are good news for our sport,” said Rich Harshbarger, CEO of Running USA. “They indicate that the core running population remains committed to running as a major part of their recreational lives, and will keep returning to events that are well-organized and fun.”
The results of the Survey are free to Running USA members and can be downloaded on RunningUSA.org. Running USA members will need to log into the website to access the report, which will be distributed via email. Non Running USA members can purchase the report on the National Runner Survey page.
Insight into the following subject areas is also available in the results: demographics, event participation, technology use, profiles and preferences, social media and product use, and training and injuries.
Initially launched in 2007, the National Runner Survey is distributed electronically on an annual basis to race directors, media, running stores, brands and vendors, running clubs and others who frequent the running industry.
About Running USA
Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit RunningUSA.org