5 Questions with Doug Olberding, CEO of Pig Works
On the heels of a wildly successful 2025 Flying Pig Marathon weekend, we talked with Doug Olberding, President and CEO of Pig Works, about what’s next for one of the country’s most beloved running events. A longtime board member and passionate supporter of the Flying Pig, Doug stepped into the CEO role in 2024 after more than 25 years teaching sports studies at Xavier University. He’s not just an academic—he’s also a runner who’s completed seven marathons and helped develop the economic impact report that showcases the event’s value to the Cincinnati region. In this conversation, Doug shares his vision for the future of Pig Works, how the team builds on tradition while embracing innovation, and why community is at the heart of everything they do.
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